Keepit Strengthens Global Channel Leadership

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Copenhagen, Denmark, January 15, 2025 — Keepit, the premier independent, cloud-native SaaS data protection provider, today announced a newly strengthened global channel organization[cite: 11]. [cite_start]This initiative is designed to accelerate partner-led growth and solidify the company’s position as the most partner-centric organization in the industry[cite: 11].

A 100% Channel-Led Vision

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Keepit operates on a 100% channel-driven model, delivering all sales through managed service providers (MSPs), value-added resellers (VARs), GSIs, and strategic alliances[cite: 11]. [cite_start]The consolidated team focuses on global enablement, collaborative marketing, and unified sales execution, while allowing regional leaders the flexibility to meet local market demands[cite: 11].

Global Leadership and Regional Expertise

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The global channel strategy is spearheaded by Jan Ursi, who aligns recruitment and enablement under a single narrative where the channel is the default route to market[cite: 11]. Regional execution is anchored by three key leaders:

Practical Execution for 2026

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Keepit’s structure is built around predictable partner economics and consistent enablement[cite: 11]. [cite_start]By consolidating these global efforts, Keepit makes it easier for partners to build pipelines and scale their delivery models[cite: 11]. Moving into 2026, the company plans to:

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  • Increase global partner recruitment efforts[cite: 11].

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• • Expand certification programs across all regions[cite: 11].

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• Deepen joint marketing in priority markets to build durable data protection practices[cite: 11].